Cloudflare Partners with Visa, Mastercard, and American Express for Agentic Commerce

Cloudflare is collaborating with financial giants Visa, Mastercard, and American Express to develop an authentication layer for 'agentic commerce.' This innovative venture aims to facilitate autonomous software agents to engage in shopping and payments across millions of storefronts while effectively identifying and blocking malicious bots.

Key Takeaways

The collaboration seeks to leverage Cloudflare's protocols to support 'agentic commerce.' Visa, Mastercard, and American Express will provide intelligent commerce solutions such as Visa Intelligent Commerce and Mastercard Agent Pay to assist with this initiative. The primary focus is enabling safe transactions by allowing only genuine autonomous agents to operate, thereby preventing fraudulent activities.