Increasing Trust Gap: Consumers Wary of Agentic AI in External Communications

A recent report has highlighted a growing trust gap between businesses rapidly deploying agentic AI for external communications and consumers who are increasingly skeptical about sharing personal information due to security concerns. Conducted by Censuswide for Salt Security, the research underscores the potential cybersecurity risks such as data leakage or attacks if API discovery, governance, and security are not properly managed.

Key Takeaways

The report states that over half (53 percent) of businesses are either already using agentic AI or planning to use it for customer interactions. Additionally, 48 percent are currently utilizing between six and 20 types of AI agents. However, the absence of adequate API management could threaten the security and effectiveness of consumer engagement initiatives.