Hightouch's Transformation of Marketing with Agentic AI
Hightouch, a leading platform in the data and AI agent niche for marketers, has received a significant investment from Snowflake Ventures and Capital One Ventures. This investment extends Hightouch’s oversubscribed Series C round and aims to accelerate the transformation of marketing processes through the utilization of data and agentic AI.
Key Takeaways
The new investment from prominent tech investors like Snowflake Ventures and Capital One Ventures indicates strong confidence in Hightouch's mission to revolutionize marketing. By harnessing data and agentic AI, the company plans to change how marketing operations are executed, making them more efficient and data-driven.