Kingfisher’s AI Agent Revolutionizes DIY Projects for Gen Z

Kingfisher has introduced an innovative AI-driven solution for DIY enthusiasts, especially targeting the tech-savvy Gen Z demographic. The AI agent, known as Hello Casto, provides personalized advice, video instructions, and product recommendations, transforming how customers engage with their DIY projects. This digital expansion reflects a strategic move to offer in-depth support beyond physical stores, enhancing the customer experience and accessibility to expert DIY guidance.

Key Takeaways

Hello Casto is Kingfisher’s AI agent designed to cater to DIY customers. It provides digital solutions, including advice and video instructions. The service targets Gen Z, offering a new way of interaction and support beyond traditional in-store experiences.